Oh, the Paine’s!

Daily Northwestern (WI) Jun 27, 1898

In 1898, Paine’s Celery Compound was in  a vegetative state.

Daily Northwestern (WI) Sep 16, 1899

It then moves to human exhaustion before morphing into a sort of psycho/porn style:

Daily Northwestern (WI) Sep 23, 1899

Which quickly evolved into the Adonis – manly man advertising style:

Daily Northwestern (WI) Oct 21, 1899

Daily Northwestern (WI) Dec 2, 1899

Daily Northwestern (WI) Jan 6, 1900

And continues this  into the new century, but then  mutates into a darker, creepier style:

Daily Northwestern (WI) Jan 20, 1900

Daily Northwestern (WI) Jan 13, 1900

And finally, shifting its focus to those of the more feminine persuasion:

Daily Northwestern (WI) Apr 14, 1900

Daily Northwestern (WI) Dec 8, 1900

Evidently, Paine’s Celery Compound is (do they still make this stuff?) great if your nerves are over-strained, racked, exhausted, inflamed or just plain prostrated.

From the HubPages website article, Medicines in Gold Rush Times: A Dose of Deception and a Swig of Swamp Root 84:

This product was produced by Wells and Richardson Co. of Burlington Vermont. One sample contains the notation “pkg. adopted Jan 2, 1907″, so we know that this particular formula dates from after that time. “No 2002 guaranteed under the Food and Drugs Act June 30, 1906″, also appears on the label therefore a disclosure of the ingredients is included on this product.

And what were those ingredients? As listed, they are: Celery seed, Calisia bark, Sagrada, Cascara, Senna leaves, Prickly Ash bark, Sarsaparilla root, Hops,Ginger root, Dandelion root, Mandrake root, Blackhaw,Chamomile flowers, Black Cohosh root, Yellow Dock root, Potassium nitrate (a strong oxidizing agent with diruretic effects), glycerin, sugar and water.

Read the rest HERE.

Actually, Paine’s Celery Compound was a herbal remedy of sorts, and probably was somewhat useful for a variety of conditions.

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2 Responses to “Oh, the Paine’s!”

  1. Donna L. Halper Says:

    And interestingly, in what might be seen as a modern advertising tactic, Paine’s was able to get endorsements (or “indorsements”, as they spelled it back then) from famous athletes. I found an “article” (it in no way looked like an ad– it looked like a sports article) in the Chicago Tribune, 1 May 1892, where a ballplayer and a sportswriter both touted the amazing results one could get from Paine’s– more energy, better health, etc. Amazing!

  2. Brian Says:

    In doing genealogical research, I discovered two different newspapers in the early 1890’s with these ‘article’ advertisements, featuring my great-great grandfather, who was a passenger agent on the Grand Trunk railroad. The papers from western-central (upstate) New York, which would have been part of the region in which he worked on the railroad.

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