White Flash – What a Gas

Where’s Elmer?

We’re Only Going to Chicago!

What Power! What Pick-Up!

Look at that Ford V-8 Climb!

Rockyroad to Dublin…Thank goodness for that Chevrolet knee-action!

White Flash lets you sleep in and extra two hours?

Don’t look down…and don’t slip!

For the cheapskates and the men in skirts!

Rolling, rolling, rolling…

Floating Plymouths?

Now’s the time …flash forward…to drill, baby, drill!

Hm…World’s Fair, Coolie…different!

As the crow flies…EASY!

Speaking of Crows….They’re Crowing about it, now!

I see spots.

Oh, a picnic! On Labor Day or Any Day!

Roughin’ it, again!

North, East, South, West—White Flash Plus is the Best!

Signaling for more mileage!

Santa depends on White Flash!

All of the above images are from the New Castle News (PA) – 1934.

And, as if this post isn’t image heavy already, how here is a cool picture of some White Flash gas pumps:

Image from the  Forever Dancing blog.

And, from Wikipedia, a little ARCO history:

The Atlantic Petroleum Storage Company’s heritage dates to 1866; it became part of the Standard Oil trust in 1874, but achieved independence again when Standard Oil was broken up in 1911.

In 1915, Atlantic opens its first gas station on Baum Boulevard in Pittsburgh, Pennsylvania.

In 1917, First Richfield Oil Company of California gas station at Slauson and Central Avenues in Los Angeles, California. Richfield Oil Company of California logo is an Eagle trademark.

Atlantic Refining Company is headquartered in Philadelphia, Pennsylvania.

In 1921, Sinclair Oil Company opens first modern service station in Chicago called “Greasing Palace No. 1”. Sinclair gets into trouble with Teapot Dome scandal.

In 1966, Atlantic merges with the Richfield Oil Company of California. The first CEO was Robert Orville Anderson. The new company boasts a new trademark, a blue diamond shape called the ARCO Spark, designed by Bauhaus artist, designer, and architect Herbert Bayer.

I am glad ARCO is still around because they have the cheapest gasoline in my neck of the woods.

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One Response to “White Flash – What a Gas”

  1. kenstailey Says:

    “Ethyl corporation realized that by limiting the sale of Ethyl fluid to only premium grades, they were stimulating the refining industry to solve the problem of engine knock in other ways,” said historian Augustus Giebelhaus. “Thus the competition presented by [Sun’s] Blue Sunoco, [Atlantic Refining Co.’s] White Flash … and other non-leaded, antiknock gasolines pushed the Ethyl Corp. into a major marketing challenge.” — August W. Giebelhaus, Business and Government in the Oil : A Case Study of Sun Oil, 1876-1945 (Greenwich, Ct.: JAI Press, 1980), p. 171.

    Cheap, poisonous leaded gas that was ultimately banned for cars squeezed out White Flash.

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