Appleton Post Crescent (Appleton, Wisconsin) Dec 24, 1921
From GenDisasters:
Business District of Appleton Threatened
(Special to The Northwestern)
Appleton, Wis. – In sub-zero weather, firemen from Appleton and five surrounding cities fought a fire at the corner of College avenue and Oneida street, which, for a time, threatened the entire business section of this city. While it was possible to prevent spread of the flames, the structure attacked was completely destroyed, with a loss estimated at a quarter of a million dollars.
The property involved was a brick building, directly at the corner with a frontage of sixty feet, on College avenue, and 100 feet deep along Oneida street. It was occupied by two stores and several offices. It was owned by Irving Zuelke and his loss on the building alone is placed at $65,000. All that remains standing is the front wall, and that will have to be razed…. [more at the link above.]
The Daily Northwestern, Oshkosh, WI 26 Jan 1928
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Before the fire:
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SEVERAL thousand people, many of whom came from cities as far as 100 miles away, visited Irving Zuelke’s new music store at the corner of Oneida -st and College-ave during his formal opening. The store is one of the finest of its kind in the middlewest, comparing very favorably with the best in the largest cities.
Enormous changes have been made in the interior of the building, as well as in the exterior. Every possible convenience for customers and for the business has been installed. All the rooms are beautifully appointed and arrangements were made for the fastest service for customers.
The main floor, used largely for general display purposes, is beautifully finished and well arranged. Highly decorative lighting fixtures have been installed and soft carpets add to the elegance of the room.
The display windows on two sides of the building are attracting a great deal of attention. They are spacious and so arranged that they can be decorated with the maximum effectiveness. Wax figures are used effectively in decorating the windows.
The piano room, radio room and phonograph room are on the third floor and a recital hall also has been fitted up on that floor.
The sales rooms are well equipped for demonstration and display purposes. Nothing that would add to attractiveness or to comfort has been omitted.
Appleton Post Crescent (Appleton, Wisconsin) Dec 18, 1924
Appleton Post Crescent (Appleton, Wisconsin) Dec 13, 1926
YesterYear Once More 